Elevate the every day.

 

That's a line we use here at do good when we create our products and content.  

 

The phrase came about from business coaching I had with Logan Doerries of The School of Styling early on in my entrepreneurial journey.  I first met Logan in the summer of 2020 as I pursued this path full-time.  She knew my business and vision from the early days and used this phrase as a way to describe what I wanted to provide and it just fit.

 

What does it mean?  For us, "elevate the every day" means finding ways to live your best life.  It's about creating a life that you are inspired to live.  It's about living a life that you love.  And it's about finding small ways and small things you can do daily to create that life...a cup of coffee on the front porch,  an early morning walk, a quiet moment of journaling, singing your favorite song in the car, lighting a candle to begin a ritual, etc.

 

As we reworked our candle collections this summer, we envisioned these moments and rituals in our planning.  We can't wait to share them with you and inspire you to find ways to live a life you love.